Notes on building for missions.
Practical thinking on church websites, membership, and doing digital work that actually serves your mission.
The millisecond test: how first-time guests judge a church website
A first-time guest decides about your church in a fixed order: is it credible, could I fit here, and only then when and where. Here's what each step looks for, and how to check your own site against it.
Read →6 types of multi-site church websites
If your church has more than one campus, your website has to pick an architecture. Here are the six models we see — with the trade-offs and real examples of each.
Read →5 ways to increase member retention without spending more on ads
Acquiring members is expensive; keeping them is where the margin is. Five retention levers that cost less than another ad campaign.
Read →Navigating autonomy vs. alignment in multi-site church design
A multi-site church website is a balancing act: each campus needs to speak to its own community, while the whole needs one consistent brand. How to strike the balance.
Read →Maximizing AI content creation with OpenAI Assistants
How a real project pushed us from a clunky multi-model "AI assembly line" to a streamlined workflow with OpenAI Assistants — and what it means for AI-driven builds.
Read →Why your membership site should allow public access to premium content
Locking everything behind the paywall feels safe — but it makes your best content invisible to search and impossible to sample. The case for a smarter, leakier gate.
Read →Want this kind of thinking applied to your site?
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