Notes on building for missions.
Practical thinking on church websites, membership, and doing digital work that actually serves your mission.
If it's public, it's on the calendar
When some events are on your church calendar and others aren't, people assume the missing ones aren't happening. Here's how to audit your calendar, design it to hold everything, and keep it full.
Read →Front door, side doors: build your church homepage for guests
Your homepage can't serve everyone, so decide who it's for and say so out loud. Here's how to build it for guests, give members a quick side door, and add landing pages for the people who don't know you yet.
Read →The millisecond test: how first-time guests judge a church website
A first-time guest decides about your church in a fixed order: is it credible, could I fit here, and only then when and where. Here's what each step looks for, and how to check your own site against it.
Read →6 types of multi-site church websites
If your church has more than one campus, your website has to pick an architecture. Here are the six models we see — with the trade-offs and real examples of each.
Read →5 ways to increase member retention without spending more on ads
Acquiring members is expensive; keeping them is where the margin is. Five retention levers that cost less than another ad campaign.
Read →Navigating autonomy vs. alignment in multi-site church design
A multi-site church website is a balancing act: each campus needs to speak to its own community, while the whole needs one consistent brand. How to strike the balance.
Read →Maximizing AI content creation with OpenAI Assistants
How a real project pushed us from a clunky multi-model "AI assembly line" to a streamlined workflow with OpenAI Assistants — and what it means for AI-driven builds.
Read →Why your membership site should allow public access to premium content
Locking everything behind the paywall feels safe — but it makes your best content invisible to search and impossible to sample. The case for a smarter, leakier gate.
Read →Want this kind of thinking applied to your site?
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