StoryLoop
From a personal portfolio domain to a professional, multi-vendor media marketplace serving 48,000 churches — rebranded and re-platformed end to end.
The challenge
StoryLoop is a faith-based media marketplace where artists share and sell high-quality visual content for churches and ministries. It began as Dan Stevers' personal portfolio site, and its growth had outpaced that personal domain.
The old branding felt personal and lacked the polish to compete in a growing media marketplace. The Laravel-based site couldn't scale the content library, handle high-traffic downloads, or support multiple creators. StoryLoop needed multi-vendor selling with transparent commission tracking. And with more than 300 assets, many with numerous sub-items, browsing and downloading needed to be far simpler.
What we built
We started with the brand. We helped choose the new StoryLoop name and built its identity: colors, fonts, logo, and a full brand guide, with appeal to both faith-based and secular audiences. We designed a calm, app-like interface with a left sidebar for navigation, tuned for mobile and much less cluttered than typical marketplaces.
Then we rebuilt the platform on WordPress + Easy Digital Downloads, customized for multiple vendors, with creator storefronts and clear categories for products with many sub-items. A React front end backed by Elasticsearch makes searching and filtering thousands of assets fast.
Behind the scenes, Kubernetes automates resizing, watermarking, and file prep, so admins upload raw files and get every format they need. Scheduled server jobs build download zips ahead of time, so high-resolution files download instantly. An automated monthly commission system tracks downloads and purchases and shows creators what they've earned. Elementor lets the StoryLoop team run promotions, seasonal content, and marketing pages on their own. After launch, we continued with ongoing support, performance monitoring, and feature updates.
- Modern rebrand: name, identity, colors, fonts, logo, brand guide.
- App-like, mobile-friendly browsing with a left-sidebar layout.
- Multi-vendor marketplace on Easy Digital Downloads with creator storefronts.
- React + Elasticsearch browsing across thousands of assets.
- Kubernetes pipeline: automated resizing, watermarking, file prep.
- Pre-built download zips for instant high-res downloads.
- Automated monthly creator commissions; Stripe payments; Zabbix server monitoring.
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